Farm to cup has been mentioned as a possible new wave in coffee, We will agree that’s a part of a new wave of coffee appreciation and consumption. But we like to think we’re the new wave, and it is from farm to roaster to barista to customer, care in each is what makes a full bodied, full flavored cup of coffee. We also believe the only way to ensure a quality coffee is getting our coffee from reputable sources. Quality coffee is not single estate or fair trade, it’s not even organic. Good coffee is approved and certified through reputable distributors that profile the farms and the beans. They also listen to those tasting the coffee in house and at cuppings.. Good coffee also comes from the care of storage, roasting and brewing of coffee. These are the things we take very serious at V Roast Coffees.